James "Clay" Watson was born in Graham, Florida and graduated from Bradford County High School in 1978. He went on to obtain an associates in criminal justice in 1981. Clay later attended Gupton-Jones College of Funeral Service graduating with an associate of science in 1993. He is the owner of Watson Funeral Home and also a licensed funeral director and embalmer. Clay is a part of many organizations. He is a member of Independent Funeral Directors of Florida, Free and accepted Masons, Lawtey York Rites, Morocco Temple Jacksonville, Starke Shrine Club, Suwannee River Shrine Club, Trenton High School Quarterback Club, Bell High School Quarterback Club, and a lifetime member of Florida Sherriff's Association Boys Ranch.
Clay currently resides in Trenton, Florida with his wife Victoria Hazen Watson.